Introducing PomBell: Newport Beach Moms Redefine the Way We Cheer
PomBell, the world’s first pom-pom + cowbell combo, was born right here in Newport Beach on the sidelines of a Corona del Mar freshman football “Battle of the Bay” game in 2024. What began as a playful moment between two moms has since evolved into a patented fan product and a fast-growing business that’s making waves across the country.
How It All Began
The idea sparked when cofounders Lara Srinivasan and Jessica Susolik were cheering on their sons. Lara was juggling a pom-pom in one hand and a cowbell in the other when Jessica joked, “Why not put them together?” Lara tied a mini cowbell to her pom-pom, gave it a shake, and PomBell was born.
Within minutes, their friend Deanna Seery was on board, and the PomBell dream team came together. From kitchen-table brainstorming to provisional patents, prototypes, and manufacturing research, the trio poured their energy into bringing their idea to life. On September 7, 2025, they celebrated their official launch at Buffalo Hills Park in Newport Beach with a community party featuring DJ Calvin Parzik, an ice cream sundae bar, a face painter and hundreds of PomBells given away to fans ready to cheer louder and prouder.
About the Business
PomBell is more than just fan gear — it’s an experience. Combining the colorful energy of a pom-pom with the unmistakable sound of a cowbell, it’s designed to make cheering easier, louder and more fun. From Friday Night Lights to college game days, NFL Sundays, sailing regattas, marathons, weddings and birthdays, PomBells are uniting fans with joy and energy.
For the Newport Beach community, PomBell is also about giving back. The company is partnering with schools, nonprofits and community organizations to turn cheering into fundraising. Bulk orders and discounts make PomBell not just a tool for spirit, but also a way to support causes that matter.
What Makes PomBell Unique
PomBell is patented and one-of-a-kind — the first ever pom-pom + cowbell combination. It blends two iconic fan traditions into one fun product that’s easy to use and instantly recognizable. Unlike other fan gear that focuses on either sound or visuals, PomBell delivers both.
Even more special is its origin story: three moms from Newport Beach transforming a sideline laugh into a nationwide fan movement.
Mission & Philosophy
At PomBell, the mission is simple: Cheer louder. Cheer different. Cheer PomBell.
The company believes sports and celebrations are about connection, community and memories. Every PomBell represents an opportunity for people to come together and celebrate life’s big and small moments with more joy and energy.
Fast Facts & Milestones
Launch: September 7, 2025 at Buffalo Hills Park in Newport Beach
First Fundraiser: A local high school football program bulk-ordered PomBells to resell, proving its power for both spirit and fundraising
College Spirit: Already seen shaking at Harvard, Purdue, Michigan, Notre Dame, UCLA, Syracuse, Sage Hill, Servite High School, Saddleback Football and the University of Illinois
At the Ballpark: From Fenway Park to Anaheim Angels stars Zach Neto and Logan O’Hoppe
On the Ice: Cheering at Anaheim Ducks games
Cowbell Country: Ringing at Mississippi State football games
Nationwide: Spotted from Massachusetts to Georgia, Colorado, and beyond
Patented: The first and only product of its kind
Looking Ahead
PomBell’s vision extends well beyond Newport Beach. The team is exploring NIL partnerships with college athletes, expanding fundraising partnerships, and dreaming big — from the Boston and New York Marathons to someday being in the hands of fans at the Olympics. Locally, they’re determined to see PomBells fill stands at Sage Hill, Servite and throughout the community, as well as arenas like Honda Center with the Anaheim Ducks.
The founders want the community to know how grateful they are for the excitement and support that helped bring PomBell to life. Born from the sidelines of a freshman football game, it has grown thanks to the energy, encouragement and love from friends, neighbors, and families.
Learn More & Connect with PomBell
Website: www.pombells.com
Instagram: @pom_bells
Facebook: PomBell
TikTok: @pombell
Email: hello@pombells.com
